The asset finance industry in 2025 is set to evolve with dynamic opportunities for brokers to expand their business, build stronger client relationships, and explore new markets. Staying ahead of these trends will allow asset finance brokers to remain competitive and deliver exceptional value to their clients.
Here are the asset finance key trends and growth opportunities to watch in 2025:
1. Broadening Horizons: Financing Assets of All Shapes and Sizes
The asset finance landscape is evolving, with businesses seeking funding for a broader range of assets. Beyond traditional equipment and vehicles, demand is growing for financing solutions that cover specialised and niche assets, from heavy machinery and agricultural equipment to renewable energy installations and advanced technology systems.
How to Leverarge This Opportunity: Connective Asset Finance provides access to an extensive panel of lenders giving you access to specialised products tailored to unique client needs. Whether it’s mining equipment, electric vehicle fleets, or innovative tech solutions, you’ll have the backing to deliver results for any client.
2. Unlocking Repeat Business Opportunities
Business clients with ongoing financing needs, such as vehicle fleets or equipment upgrades, provide brokers with steady and repeatable revenue streams. Once trust is established, these clients often return for new financing, making them valuable long-term partners.
How to Leverage This Opportunity: Utilise CRM and client management tools to stay engaged with clients post-settlement. Connective’s Digital Marketing Hub offers features to help brokers track client milestones, ensuring timely follow-ups and creating seamless experiences that encourage repeat business.
3. Educating Clients Amid Higher Interest Rates
The current economic climate, characterised by higher interest rates, has some clients hesitating to make investment decisions. Brokers who proactively educate clients on how to calculate the potential return on investment (ROI) of their financed assets can position themselves as trusted advisors.
How to Leverage This Opportunity: Speak to Connective Asset Finance’s expert BDMs to understand how to position these conversations with clients. They can provide guidance on effectively addressing concerns and demonstrating the long-term value of financing options, ensuring that you build stronger, more trusting relationships with your clients.
4. Supporting Clients with Cashflow Issues
In addition to traditional asset financing, an increasing number of clients are seeking cashflow solutions to support their business operations. With businesses continuing to experience cashflow strain, the demand for flexible solutions is on the rise.
How to Leverage This Opportunity: Connective Asset Finance offers a wide range of cashflow solutions to help businesses maintain financial stability and fund growth. Our extensive panel of lenders can support these needs, allowing brokers to offer tailored solutions to clients experiencing cashflow difficulties.
5. Leveraging Technology for Efficiency and Growth
As the industry evolves, adopting technology that streamlines deal submissions and approvals will be crucial for brokers to stay competitive. Efficiency in service delivery is key to scaling your business.
How to Leverage This Opportunity: Connective Asset Finance offers innovative technology solutions for asset finance brokers, such as Financeable - an integrated application lodgment platform, allowing brokers to manage deals efficiently within a single system. This ensures quicker turnarounds and a better client experience.
By exploring these opportunities and utilising the resources and tools provided by Connective Asset Finance, asset finance brokers can achieve sustainable growth in 2025. Learn more by getting in touch with our team.
