Elevate your digital presence to keep clients engaged
As an asset finance broker, your clients are integral to your work. How you work, communicate and interact with your clients has significantly changed in the last 18 months. We’ve given you steps to engage with your clients and increase your digital presence.
Improve Your Online Experience
These days, your online experience is the first aspect of your business a client will judge. Often the first form of marketing they’ll see is online, and then they’ll make their way from social media, or an advertisement, to your website. If this first experience is dismal, then it’s unlikely they’ll give your broker services a chance.
Make sure every aspect of your online experience is engaging, clear, concise and easy to navigate. A strong digital presence will give your business the best chance of converting across multiple channels. Remember, first impressions matter.
Personalisation is Key
Much like having an online presence is a must these days, so is customer personalisation. Customer-centric culture is a growing trend, and customer expectations have evolved far beyond good deals and sales. Clients want to feel special as if you’re going the extra mile just for them.
Simple personalisation in your marketing can go a long way. Whether that’s understanding their unique needs or finding a different way to show them you’re going further just to meet their goals.
Let Your Clients Choose the Convenience
Technology has made exchanging documents and conducting meetings much more convenient and much less time-consuming for everyone. But not all digital platforms are created equal. Many people are familiar with one, but not another, or have a preference for how they’d like to communicate - whether that’s by phone, text, video conferencing or email. Ask your client their preference and try to accommodate them to make things smoother for everyone.
Human Connection Even if You Aren’t in the Same Room
2020 changed the way that businesses interact with customers forever. With digital platforms taking over in-person experiences, you still need to find a way to connect with your clients, despite being physically apart. Video conferencing software is the perfect way to inject human connection in your client meetings. Use all online video platforms to their full extent in order to fully engage your clients.
Staying on Top of Digital Trends
Lastly, it is so important to stay on top of digital trends. The pandemic forced many businesses to accelerate their digital transformations. Today, digital trends aren’t just a competitive advantage, but a lifeline between you and your clients. Businesses that don’t make progress and move with these trends could find themselves struggling in the years to come.
Engaging new clients in the new financial year is crucial to growing your business. However, as an asset finance broker, it’s also important to ensure your relationships with lenders are just as strong. Without your lender relationships, you can’t offer your clients the best asset finance options available.
For the best non-bank asset finance option for SMEs, be sure to use Grow Finance.