November 1st, 2012
The online world is moving at a rapid pace and doesn’t show any signs of slowing. For businesses, a web presence has become a fundamental part of success.
Why? Clients head straight to the internet to do their research. Now, more than ever is the time to be visible online. In three years from now, all mortgage brokers will have a website.
The web presence of Connective brokers is more essential than ever to introduce yourself to potential clients, and be found by existing clients who also act as your referrers!
Websites are essential for the following functions which are essential to the success of a business in any industry.
Your brokerage cannot be found in a web search if a website doesn’t exist.
The ability to control your rankings
Having a websites also give you option to use search engine optimisation to increase the chances of being found by your clients. It also lets you control where your business name shows up and for type of search.
A marketing tool
Websites allow you to generate awareness of you brand. When a visitor visits your website they will view your company branding. They will recognise your logo and company colours which will help you to stay top of mind. A website will give your business credibility that your business is established covering all bases and communication channels.
Social media Integration
You publish your social media links on your website which allows you to engage with your clients through social media websites such as Facebook, Twitter, and Linked In.
Build your client base
A website gives you an additional method of collecting contact details of business prospects. A website sign up form is an easy and efficient way to collect data from those who have expressed interest in your services.
Keep an eye out for further information on Connective’s upcoming website offering through My Marketing which we will be launching at our Conference this month.