August 27th, 2019
Spring is the busiest time of year in the property market and we want to make sure that you have the resources you need to make the most of it. We’ve got the ultimate spring selling guide to put you ahead of your competition this spring.
Follow these four simple marketing tactics you need to hit the ground running during the busiest time of year!
1. Email campaign
Email campaigns are a cost-effective way to re-engage with your customers and potential leads in your database.
The top differentiators for email marketing are great content, clear messaging and engaging graphics. It’s also important to get in touch at the right time – when the property market is at its most active and you know that your customers will be engaging.
Early Spring, just before the busiest period of the year, is a good time to reach out. It gives your customers peace of mind that you are on the case and they can secure pre-approval early. This forward-thinking strategic outlook is why your customers work with you, they can be satisfied that you can make their home loan process as simple as possible.
Access our email marketing template that you can send out quickly via Mercury or DMH.
You will also find Connective Home Loans’ templates that you can use for your spring selling campaigns as well in Mercury and DMH.
2. Social reach
Social media is an invaluable marketing tool that gives you a simple and visual way to engage with customers and prospects. You can use it to expand your reach to new audiences and drive greater awareness of your business and services during this busy selling season. It can help you to increase brand recognition, generate leads and maintain relationships with your customers.
For more information download our social media guide for brokers.
3. Plan a seminar
There’s no better way to turn a lead into a customer than talking directly to them and sharing your expertise. Hosting a free seminar or information evening is a great way to showcase your personal brand of professionalism to a number of people at once.
As with any kind of event, it pays to plan carefully. Here are three simple steps to planning a successful seminar.
Step 1: Choose a consistent theme
Focusing on a specific segment of your market audience makes it easier to target your seminar content so it is relevant and engaging. You may want to design a seminar for first home buyers, or property investors for example – depending on which segment holds the most opportunities for your particular business model.
Step 2: Plan your value
Today’s consumers are time poor. Your audience needs to know they will be getting something of value in exchange for their time.
Think about creative ways you can add value to the experience. Can you provide property market data, budgeting tools, a free debt consolidation session?
Step 3: Marketing your event
When marketing your event, reach out to existing leads through email, and generate new ones by marketing to the local audience near your event location. Social media, especially Facebook, is a great way to promote your event to a new audience in your area. Additionally, posting your event on free event listing sites such as Eventbrite or TryBooking is a cost-effective way to get the message out to more people.
4. Offer more to stand out
We want to support you in maximising your opportunities during this busy period. The key to effective marketing is communicating how you can provide more than your competitors, especially the banks.
Be front of mind
Our marketing platform Digital Marketing Hub synced with Mercury enables you to deliver the right message, at the right time to all your different audience groups.
Connective Property Tools allows you to access the latest property market data from Australia’s leading data supplier cost-effectively. You can not only stay informed yourself, but provide customers with valuable housing appraisals, comparative property reports, property monitors and suburb performance reports – all branded with your logo and brokerage contact information.
Create a point of difference
Connective Home Loans gives you a comprehensive and exclusive portfolio of loan options, backed by four funders, to help you create a point of difference for your business.
So whether your client needs a prime, near-prime, specialist, SMSF or commercial solution, there’s a Connective Home Loan option ready for you to offer.
Note: Remember that our Compliance Team is here to help review, provide feedback and approval on any of your marketing materials. Don’t forget to use their helpful services.