In the digital marketing era, visual content beats text based messaging hands down for grabbing the attention of consumers and engaging their interest in your product or service.
In this respect, videos have been proven to demand more consumer attention than any other medium. When used in social media posts for example, your audience is ten times more likely to share and comment on your video content than an ordinary text based post.
However, including any old video on your website or in your social media posts just won’t do. In order to engage your customer and keep their interest, it’s important that your video content is timely and relevant, promotes your professionalism and reflects the quality of services that you offer.